Fix your posture before it becomes a problem.
StraightUP! detects pelvic misalignment in real time using a precision IMU sensor array and delivers instant haptic feedback — so your body self-corrects before pain sets in.
Making invisible physical problems visible.
of young people have developed neck, back, or shoulder pain in the past decade
of individuals will experience lower back pain from chronic postural misalignment
tilt differential threshold before haptic correction is triggered
MPU6050 IMU nodes — posterior lumbar and bilateral iliac
StraightUP! is a response to the growing epidemic of musculoskeletal disorders driven by digital device use. With 51% of young people developing neck, back, shoulder, and arm pain in the past decade, and 80% of individuals expected to experience lower back pain from chronic postural misalignment, the need for intelligent, non-invasive intervention has never been greater.
StraightUP! uses a multi-node IMU array along the pelvic axis to detect misalignment in real time and deliver haptic feedback that educates the neuromuscular system — not a brace that restricts it. Corrective health technology should be invisible, effortless, and evidence-based.
Four steps to better alignment.
Wear the Device
Sensors mount along the waist at 3 pelvic landmarks: posterior lumbar (L3-L4) and bilateral iliac regions. No lifestyle change required.
Waterproof · 72h battery · Waistband clipReal-Time Detection
Three MPU6050 IMUs sample at 50+ Hz, computing tilt differentials across the pelvic axis. Deviations beyond 15° from your target tilt trigger the haptic alert.
MPU6050 · 50+ Hz · 15° thresholdHaptic Correction
A low-habituation feedback protocol: 200ms pulse, 1s pause, 300ms pulse — prompting neuromuscular correction without disrupting your workflow.
200ms · 1s · 300ms protocolTrack Your Progress
Session data syncs to your dashboard where the AI coach analyzes trends across your sensor history and gives personalised recommendations.
AI coach · Tilt trends · Session logsBuilt by engineers who care.
Hardware expertise and clinical research, united by a single mission: make corrective health technology invisible, effortless, and evidence-based.